Articles of the Day


Ticketmaster To Be Independent In Early August Following $750MM Payment To IAC/InterActiveCorp — Ticketmaster, a West Hollywood, California-based ticket seller, will be spun off IAC/InterActiveCorp by the beginning of August, Los Angeles Business Journal reported. Sean Moriarty, the chief executive officer of Ticketmaster, said that Ticketmaster will have roughly USD 750m of debt and USD 450m of cash after leaving its parent company, IAC/InterActiveCorp, according to the report. A Wall Street Journal article reported that Ticketmaster will make a USD 750m dividend payment to IAC/InterActiveCorp immediately prior to its spin-off. The move was announced by IAC yesterday, the report said, adding that other units being spun off – HSN and Interval International – will also pay a dividend, totalling in excess of USD 1bn when taken with the Ticketmaster payment. The dividends will be made public by the subsidiaries within the next few days, the item stated.

Google To Launch Media Planning Tool AdPlanner — Continuing its inroads in the media planning side of the business, Google (NSDQ: GOOG) will launch an ad planning tool for agencies and marketers tomorrow called AdPlanner. According to NYT, “AdPlanner, was designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data, AdPlanner also combines it with search engine data and information from third parties, to determine with more precision what sites attract a certain demographic audience. It then uses that data to help agencies determine where to place ads.”

Monster Aligns With 19 Newspapers For Career Ad Network; Co-Branded Sites On The Way Too — Seeing slow ad growth, deliberate or not, Monster has formed a “career ad network” with 19 local newspapers. The move comes just as that industry feels increasingly squeezed by an economic downturn and the industry. Monster first struck an ad alliance with the New York Times Co (NYSE: NYT). in February 2007 and a few months later rolled out a co-branded site with its Boston Globe Boston.com site last year as well. Since then, the newspaper ad alliance space has been filled by new entrants like the NYTCO-backed QuadrantOne and the more established Yahoo Newspaper Consortium, which is planning to unveil some additional targeting services in Q3. 

Murdoch Restructures WSJ And Sets High Digital Target — Revenue from Dow Jones’ digital operations could shoot up to 75% from 50% in a just a few years, says Rupert Murdoch, chairman of Dow Jones’ parent, News Corp. His comments come as the company is restructuring itself to become more nimble and efficient. Among the changes, Dow Jones’ Wall Street Journal (WSJ) is creating a new central news desk to coordinate domestic and international reporting between the newspaper and Dow Jones Newswires print and online operations. The company is also promoting three new deputy managing editors who will report to the WSJ’s managing editor Robert Thomson, also editor in chief of Dow Jones.  

Former Yahoo! Exec Rolls Out Topspin Media — Topspin Media, an online marketing services firm for musicians, has emerged from stealth mode. The firm, headed by Yahoo!’s former VP for music Ian Rogers, goes live after a year in development, with more services to be rolled out over the coming months. Topspin’s unbranded marketing software – aimed at bands and existing marketing firms – is designed to help musicians connect with fans and build their brands. Eventually the platform will be open to anyone, and is currently being used by selected artists such as the Dandy Warhols and Josh Rouse, who are using it to independently release new material through their websites.

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