Digital Media M&A


PodTech (Palo Alto, CA) Acquired by ViewPartner — PodTech, a provider of an online video network featuring original technology and digital entertainment programming, was acquired by ViewPartner (Los-Angeles, CA), on July 18, 2008 for an undisclosed amount. Previous investors in the comany include Venrock Associates, U.S. Venture Partners, and individual investors, among others.

Modern Luxury Media Acquires Fashion E-Zine Julib — Modern Luxury Media (MLM), the publisher of about 34 city magazines across U.S., has bought online and e-mail fashion magazine Julib. The company said Julib has e-mail newsletters for about 14 cities in U.S. and has 700K readers. Terms of the deal were not disclosed. As MLM readies for the September launch of Manhattan magazine, the Julib.com reach in the New York media market will help it in that growth, the company said. The newsletter was founded in 2002 with 400 readers and a single New York edition. MLM was founded in 1993 in Chicago, and is now owned by Clarity Partners, the media-focused PE fund based in Los Angeles.

Digital Shop Rosetta Acquires Brulant — Significantly expanding its industry presence, interactive agency Rosetta Marketing today is expected to announce the acquisition of companion agency Brulant. Rosetta’s client list includes Johnson & Johnson, Bristol Myers Squibb, Allergan, Shire, HSBC and Microsoft. The firm’s 2007 revenue totaled $50 million. Clients of the Cleveland-based Brulant include Borders, Coach, Nationwide, Citizens Bank, National City Bank, Marriott and Scholastic.

Rosetta Marketing Buys Rival Interactive Shop Brulant — New Jersey digital shop Rosetta Marketing has bought the interactive agency Brulant, Mediapost reported. Terms of the deal weren’t disclosed. Chris Kuenne, Rosetta’s founder and CEO, said he expects the combined entity’s revenues will reach $130 million by the end of the year. In 2007, he said 10-year-old Rosetta’s revenue was $50 million. Brulant will also add its 370 staffers to Rosetta’s 230 employees. As part of the deal, Brulant will give up its name. Len Pagon, Brulant’s founder and CEO, will stay on as vice chairman of growth initiatives for Rosetta. Pagon tells Mediapost that the new entity is already planning additional purchases, in the areas of rich media, social networking and mobile.

Clear Channel Shareholders OK Buyout — Clear Channel Communications shareholders yesterday approved a $17.9 billion buyout offer from Bain Capital and Thomas H. Lee Partners. Approximately 97% of shares were cast in favor of the transaction, which is slated to close next Wednesday.

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