Articles of the Day


Microsoft’s InPrivate Could Make Ad Prospects More Private — Tech publishers and bloggers are buzzing about the impending release of a new version of Microsoft’s popular Internet Explorer browser – still the dominant tool used to access the Web – that has new privacy features that could more readily delete the browsing history and cookies of individual Internet users, making it more difficult for advertisers and publishers to track and serve ads to them. Consumer privacy experts are hailing the forthcoming release of Microsoft’s Internet Explorer 8 (IE8), and its so-called “InPrivate” blocking feature, but industry analysts say it could be an anathema for targeting and serving online ads.

Rumored Google, Verizon Search/Mobile Deal Signals Major Shift In Attitudes — News of Google’s potential mobile search deal with Verizon Wireless comes as no surprise to analysts who monitor the mobile search and advertising space. In fact, according to Mike Boland, senior analyst at The Kelsey Group, the deal is indicative of a huge shift in the way that mobile service carriers are starting to view technology companies, paved in part by AT&T’s groundbreaking deal with Apple for the iPhone. The deal would essentially make Google search the “on deck” option on Verizon mobile devices, and they would split any ensuing ad revenue.

NYTCo: June Numbers Signal Another Tough Quarter; Revs Fall Sharply; Internet Growth Slow — Q3 is getting off to a rough start at NYTCo… the publisher came out with July numbers showing total revenue fell 10.1 percent to $235.9 million. Ad revenue, which fell 16.2 percent, was weak across all categories. The internet, normally a “bright spot” is rapidly losing its luster: Internet ad revs at the News Media Group were up just .9 percent, hurt by weakness in online recruitment. NYTCo says growth in the current month is up in the “low double digits” helped by improved display advertising on NYTimes.com.

GfK Ends Bid For TNS—All Clear For WPP Takeover? — German audience measurement firm GfK appears to be withdrawing its bid for British research company Taylor Nelson Sofres, according to Reuters, which cited a story in Germany’s Manager magazine based on unidentified sources. GfK is said to be dropping its bid because Apax, the PE firm that agreed to help back it in the deal, began making demands for extensive control over the merger. The German company started to get cold feet last month, when UK ad holding company WPP Group began maneuvering for a hostile takeover of TNS. WPP had sent TNS a formal offer for a 264.2p-per-share offer that values TNS at £1.158 billion ($2.1 billion) – a 55 percent premium from April 28, when TNS said it would merge with GfK.

Greenfield Online Spurns Quadrangle For Higher Offer; Will Pay $5 Million Breakup Fee — Greenfield Online, a provider of online market research, says it’s nixing its sale to media PE firm Quadrangle. The company had already indicated that it received a potentially higher offer than the $426 million or $15.50 per share it was set to get from Quadrangle. The new buyer, an un-named Fortune 100 firm, will pay $17.50 for the company. Per the original agreement announced in early June, Quadrangle will get a $5 million fee for its troubles. Quadrangle could still increase its offer if it acts before August, 29. Full story —

Carat Lowers Overall Ad Outlook, Boosts Online’s — Carat has revised its global and U.S. ad spending outlooks for 2008 downward, but has slightly increased its projections for online ad spending in 2008 and 2009. In a new forecast released early this morning, Carat said it now expects the global advertising marketplace to expand only 4.9%, and U.S. ad spending to rise by 2.1% in 2008. In its preliminary forecast released in March, Carat had projected worldwide ad spending would grow 6.0% and the U.S. would rise 3.8% this year.

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