Articles of the Day


Yahoo Hires Ex-Microsoft Sales Chief — Yahoo has hired Microsoft’s Joanne Bradford to succeed David Karnstedt as head of U.S. sales. Bradford’s title is senior vice president of U.S. revenue and market development and the new role includes running all of the company’s ad sales, as well as small business services and HotJobs. Bradford joins after a brief stop at Spot Runner, the Internet-based TV ad platform, where she lead its national advertising services. She will report to Hillary Schneider, EVP of Yahoo’s U.S. operations. Karnstedt leaves Yahoo Sept. 16 to become an entrepreneur in residence at a Silicon Valley venture capital firm.

eHarmony Has “Significant” Acquisition Capability; Looking At Content Buys — eHarmony, a Pasadena, California-based online matchmaking business, is interested in buying online content companies as it builds toward an initial public offering, chief executive Gregory Waldorf said. “I have a clear belief eHarmony will be a public company one day,” he said. eHarmony has passed the minimum requirements to go public, but it has no capital needs at present, he said. Waldorf said eHarmony is “very profitable” and generated USD 200m in 2007. The management team is IPO-ready and the business has “significant” acquisition capability, he said. Since 2006, eHarmony has grown its presence internationally and diversified with a publishing group. The company is interested in acquiring content companies for this part of the business, he said. An example of this might be a site about the best place to go for a first date, he said. eHarmony also plans to broaden its focus to include issues around other meaningful relationships, such as between friends and family members. Waldorf said while eHarmony is compared with Yahoo personals and Match.com, it tends to focus more on long-term and marital relationships. True.com, another match-making website that was listed as a target for eHarmony in a previous report, would not be a good fit for eHarmony, he said. Source: mergermarket.

ESPN Pushing Social Sports Video Through Bebo — Bebo and ESPN have partnered to deliver sports video highlights to the teen-oriented social net, in what is one of its first significant US-centric deals since its acquisition by AOL (NYSE: TWX). The hookup sees ESPN add 21 new video channels to Bebo’s OpenMedia platform, which lets media owners offer video that users can add to their profiles. Short-form clips are culled from shows like Mike And Mike In The Morning, Pardon The Interruption and Around The Horn; other action also goes to specific channels for college basketball, tennis, martial arts and more.

Hearst Digital Partners With SheKnows: Not Just About Portals Anymore — Hearst and female-focused site network SheKnows.com will announce a content syndication deal on Wednesday, marking an evolution in the magazine company’s online strategy. The deal will give SheKnows exclusive access to certain articles each month from several of Hearst’s mag sites, including Cosmopolitan.com, MarieClaire.com, HouseBeautiful.com, Redbook and GoodHousekeeping.com. The arrangement began quietly last month, when Hearst placed 50 articles on SheKnows. It will begin sending SheKnows roughly 30 articles each month.

NBCU Back On iTunes; Return Announced At Today’s Apple Event — Updated: NBC Universal’s (NYSE: GE) return to the U.S. Apple iTunes store will be was announced at the Steve Jobs show just getting under way in San Franciscio, paidContent has learned. NBCU gets its variable pricing with rates ranging from $0.99 for deep library to $1.99 for new shows and $2.99 for HD shows. NBCU plans to provide 25 series in HD to start and will also sell compilations that can be variably priced. Sales start this afternoon. This deal falls in to the classic win-win column: Apple gets a source of popular content for iTunes and NBCU stands a chance of increasing its take, especially with HD shows at a wholesale price around $2.

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