Articles of the Day


AOL Television Thinks ‘Outside The Box’ — AOL Television today is expected to launch a new free on-demand Web series named “Outside the Box.” In it, cast members from television’s most popular programs interview one another using fan-submitted questions. It will be supported by AOL’s digital ad business, Platform-A, which will be expected to identify opportunities for advertisers and provide relevant display advertising and content-targeted links on the sites.

WPP Could Win The Battle For TNS By Week’s End: Report — WPP Group CEO Sir Martin Sorrell’s persistence could finally pay off this week. After months of having its offers rejected again and again by audience monitor TNS Media Intelligence, the ad giant could finally prevail in its bid to take over the company, Ad Age reports. TNS executives have continued to urge shareholders to reject WPP’s 264.2 pence-per-share offer—which values the media researcher at £1.158 billion (about $2 billion). The company says WPP’s offer undervalues it. However, given the calamity in the financial markets, it appears that some shareholders feel that view might not be as true these days. WPP says it has managed to sway the company’s investors to its side, claiming the support of 42.7 percent of TNS shareholders as of Monday.

With Demand For Financial News Surging, Bloomberg Brings Its Online Video To AOL — Just in time for the financial market’s wild ups and downs this week, Bloomberg Television is making a tentative step toward syndicating its videos outside of its own website in a deal with AOL (NYSE: TWX). The business news network will run about 20 videos a day on the AOL Money and Finance channel. The Bloomberg videos will have its own distinct, branded broadband site on AOL’s portal as well. Bloomberg television hasn’t been too active on the online side, but that could be changing. The unit just struck a deal with Google (NSDQ: GOOG) TV Ads, involving audience measurement and targeted ads through satellite company EchoStar’s (NSDQ: DISH) set-top boxes. While that partnership doesn’t have any online applications at the moment, it does represent the beginning of a formal relationship between Bloomberg and the search giant.

Apple Threatens To Shut Down iTunes Store (Really) If Forced To Pay Higher Rates — While we’re on the subject of music royalty rates… Apple (NSDQ: AAPL) says it might pull the plug on its uber-popular iTunes store if the Copyright Royalty Board jacks up the amount it owes per track that it sells. Yep, the company made the “don’t come near me or I’ll jump” threat in a statement submitted to the board last year, now being reported by Fortune’s David Leonard. He notes that the CRB is set to resolve a price dispute between online music retailers and the National Music Publishers Association, which wants to collect 15 cents per track, up from 9 cents, currently. Apple, represented by the Digital Media Association, would actually like the rate lowered to 4.6 cents or 6 percent of “applicable revenue.”

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