Articles of the Day


Microsoft Raises Stakes With Search Perks — Microsoft continues to offer incentives to searchers to boost usage (and eventually market share) of its Live Search engine, the latest of which is called Search Perks. Some detractors call it bribery, and others say that it’s yet another desperate attempt to attract users– but according to stats from Hitwise, if Search Perks performs as well as Cashback, then the promotion should actually be called a success. The software giant launched Cashback, which gives shoppers money back for every product they search for (and eventually buy) through Live Search in late May. Although the program boosted search volume by 15% a month later (per comScore), the question has been whether it would cause Microsoft’s search share to continue to rise.

TV Guide Network Being Sold Separately From Mag; Book Finally Out — Macrovision (NSDQ: MVSN) has finally put the book out for the formal sale of TV Guide Network, according to Variety. The channel includes its flagship TV scrolling IPG, distributed in about 80 million homes in U.S., and the much-smaller TVG Horse Race Network, and the story says could fetch a relatively-small $400 million for the sale due to the financial market and economy turmoil. TVGN had total revenues of about $129 million last year. Among the companies considering the channel are Constellation Ventures, the NYC-based media focused VC firm, the story says. Not much interest from the usual suspects Time Warner (NYSE: TWX), News Corp (NYSE: NWS). and Disney (NYSE: DIS). UBS is running the process for Macrovision.

Depressing Movies: Netflix Cuts Q4 Outlook; Shares Down — So maybe people aren’t watching that many movies during these depressing times, or at least not joining a new service in droves: Netflix (NSDQ: NFLX) has cut its Q4 subscriber outlook, and also said that Q3 ended with fewer subscribers than it anticipated. CFO Barry McCarthy said that net subscriber growth in July was “in line with expectations but August was unusually weak…In September, the business regained momentum with results slightly below original expectations, likely due to the economic climate.” Netflix ended Q3 with about 8.672 million subscribers, just below the low end of its previous guidance of 8.675 million to 8.875 million subscribers. Subscribers grew 23 percent year-over-year and 3 percent sequentially. For Q408, it expects subscribers between 8.95 million to 9.25 million, down from 9.1 million to 9.7 million. Revenues are expected between $353 million and $359 million for the quarter, down from its earlier projection of $357 million to $367 million.

TNS Surrenders To WPP Group, Tells Shareholders To Accept The $2 Billion Deal — After months of repeatedly rebuffing WPP Group’s $2 billion (£1.14 billion) takeover bid, media measurement firm TNS is now telling its shareholders to approve the deal, Reuters reports. WPP made the offer back in July, two months after TNS and its German rival, media audience monitor GfK, announced plans to merge, creating the world’s second largest audience measurement firm after Nielsen. But when WPP muscled in with its offer for TNS, GfK began to get cold feet. GfK began trying to come up with a cash offer for TNS, but those efforts quickly failed, leaving nothing but TNS’ continued rejections of WPP and the ad giant’s unflagging desire to buy it.

Name Change Didn’t Help: Jellycloud Defunct; $50M In Funding Down The Drain, 36 Staffers Out — Adware purveyor turned ad network Jellycloud has had two other aliases during the past eight years, but now you might as well call it dead and buried. Last weekend, the company (fka Gator and, subsequently, Claria) closed up shop and had its furniture repossessed, Valleywag first reported, citing an unidentified tipster. The news was confirmed today by Venturebeat, which cited an unidentified source within the company. Repeated calls to Jellycloud were not returned. About 36 employees lost their jobs. Last month, Scott Vandevelde, Jellycloud’s CEO, was comparing the company’s offerings to both traditional ad nets like AOL’s Advertising.com and the Yahoo (NSDQ: YHOO) ad exchange Right Media.

Sugar Expands E-Commerce, Opens ShopStyle API, Launches New Sites — Blog network Sugar Inc. is opening its ShopStyle API to anyone interested in building apps based on the shopping technology and plans to follow that up with something called ShopSense, which will allow users to share in Sugar’s retailer revenue. CEO Brian Sugar bills it as a way for publishers to make money, especially during the upcoming holiday season. Sites already using ShopStyle, acquired last year, for their e-commerce include Glamour, Elle UK, Bravo and InStyle. Of course, this doesn’t instantly translate into revenue for anyone outside Sugar. That kind of proof will have to come in the form of payments.

Jivox Unveils New Online Video Ad Platform — Jivox is expected to announce today a new version of its DIY online video ad platform that helps connect small and medium-sized businesses reach local customers via viral and local search campaigns. While big brands are seeking to capitalize on short-form video content and the transition of traditional media to the internet, San Mateo, Calif.-based Jivox aims to help small advertisers find online video success with local video on established Web properties that are proven to reach customers at a local level via Jivox AdSlate 3.0.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: