Digital Media M&A


TV Guide Magazine Sold To OpenGate Capital; Online Still With Macrovision — Macrovision (NSDQ: MVSN) has finally found a buyer for TV Guide magazine, and it not one of the usual suspects: it has divested the magazine only (NOT online) to LA-based private equity firm OpenGate Capital. Terms of the deal were not disclosed, but it is sure to come out in MVSN’s filings sometime soon. It is expected to close by around Dec 1 this year. TV Guide Magazine’s president Scott Crystal and the management team will remain with the mag. OpenGate was founded in 2005, and had no previous holdings in the media sector. It says it has capital in excess of $500 million.

Health Search Provider HealthCare.com Buys Online Ad Firm BrokersWeb — HealthCare.com, the online health care and doctors info service provider has bought BrokersWeb, a provider of PPC-based online advertising to health insurance brokers and aggregators. BrokersWeb also owns HealthInsuranceFinders.com, a consumer health insurance website and search engine for health insurance quotes. BrokersWeb allows its advertisers to bid for placement to their paid listings and pay on a per-click basis. HealthCare provides its syndicated listings to The McClatchy Company (Miami Herald and The Olympian), MedHelp, AOL Health, Everyday Health, dLife, and others.

Technorati Buys Online Ad Network AdEngage — Technorati, still trying to figure out what it is, is now an online ad network: it has bought a small LA-based online ad network AdEngage. Terms of the deal were not disclosed. AdEngage was founded in 2004, and according to the company, serves about 12 billion ads on 4,000 sites each year, most of them smaller sites than Technorati’s own new-ish ad network. The company has also launched a private alpha of “Technorati Engage”, a self-service ad network for blogs and social media sites, based on the latest acquisition.

CBS-Backed TargetSpot Buys Radio Ad Rep Firm Ronning Lipset — TargetSpot, the CBS-funded online streaming media ad targeting firm, has acquired Ronning Lipset Radio, an online radio advertising representation firm, and claims it is the largest online radio advertising network. The price was not disclosed, reports NYT. TargetSpot’s service allows anyone to buy audio and visual ad space on its website, to be played on the 600 online radio sites in its network. Ronning Lipset has been selling ads for Internet radio companies like Yahoo, Live363, AOL and CBS.

MobUI Acquired Action Engine — Redmond, Wash.-based mobile applications development startup, has acquired Action Engine Corp., a Bellevue, Wash.-based mobile apps company that had raised over $60 million in VC funding. MobUI said that it was financing the deal via a capital infusion from undisclosed investors, but did not say if Action Engine backers would become shareholders in the new company.

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