Digital Media M&A


Branching Out, Akamai Acquires Ad Targeter Acerno For $95 Million — Content delivery network Akamai, looking to build up its “data insight business,” has bought ad targeter acerno for $95 million in cash. The deal is expected to close this quarter and is subject to certain closing adjustments. The purchase of acerno comes as Cambridge, Mass.-based Akamai (NSDQ: AKAM) is attempting to branch out from its primary CDN business. In conjunction with the acquisition of acerno, Akamai is announcing the creation of its Advertising Decision Solutions group, which will supply online marketers with audience data. Acerno offers targeting tools based on consumers’ online shopping decisions. Given the current regulatory climate, acerno emphasizes that its data collection is strictly “anonymous.” Akamai and three-year-old acerno, which has offices in New York and San Francisco, had been working together recently before deciding to merge.

ValueClick Sells ‘Non-Core’ Units For $18 Million — Online ad company ValueClick has decided to unload two of its “non-core” properties, as the company battens down the hatches for a darkening display ad outlook. The company has received a total of $18 million in the sale, AdAge reports, though specific terms weren’t disclosed. ValueClick’s Mediaplex Systems, which provides software solutions for media buying and planning, is now owned by Chicago-based MediaBank. The company was bought by ValueClick in 2001 for $48.9 million. ValueClick is also jettisoning its inkjet e-commerce business, to a purchaser who was not identified. The online ad company has had a more challenging year than most other notable names in the business. Aside from warnings that the display business was trending downward, earlier this year, ValueClick settled a suit brought by the Federal Trade Commission that accused the company of using fraudulent tactics for online lead gen activities.

Amazon Gets Reflexive, Picks Up Casual Games Provider — Kindle owners, you may be able to get some gaming time in between reading the WSJ and Proust very soon, as Amazon.com has acquired Reflexive Entertainment, a privately held casual games developer and portal founded in 1997. The Lake County, Calif.-based developer announced the deal on its blog, though terms were not disclosed. Reflexive distributes PC, Mac and mobile games like Big Kahuna Reef and the Ricochet series through its own arcade, as well as on platforms like Xbox LIVE Arcade.

Getty Buys Jupitermedia’s Online Images Unit For $96 Million — So the second time proves to be lucky: Jupitermedia has sold its online images business to its larger rival Getty Images for $96 million in cash. The first time Getty (NYSE: GYI) tried to buy JUPM’s images business, in February 2007, the deal fell apart. This new deal is centered on a definitive stock purchase agreement, and Alan Meckler, Jupitermedia’s chairman and CEO, and others, who collectively hold about 35.9 percent in Jupitermedia (NSDQ: JUPM), have agreed to vote in favor of the deal. Meckler said the deal will allow the New York-based company to pay off all its bank debt. Jupiter’s images division had revenues of $8.9 million in the last reported quarter (Q208), and operating profits of $7.2 million.

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