Digital Media M&A


Johnson & Johnson Buys Online Health Coach HealthMedia — Johnson & Johnson has acquired HealthMedia, an online health counselor and web intervention provider. Financials were not disclosed. Founded in 1998, HealthMedia has about 140 employees and posted $23 million in revenue last year. Its suite of interventions covers disease management and behavioral health, among other initiatives. It will remain based in Michigan and, according to J&J, won’t see any management restructuring. J&J, which already owns baby and mom-focused BabyCenter, had been looking for a way to reduce per capita health plan costs and “improve overall employee health and productivity.”

SheKnows Adds Another To The Playpen, Acquiring BabyHold — M&A binger that is SheKnows has made its latest purchase: parenting and child naming resource BabyHold.com. Terms were not disclosed. The site serves as a community for mothers-to-be and is designed to fit in with SheKnows’ stable of other recent additions, including PregnancyAndBaby.com, PregnancyFashion.com and ChefMom.com. Something of a baby boom has been occurring in the online media space over the past few months, as major publishers like People have sought to build up their offerings to new moms by acquiring sites like CelebrityBabyBlog this past spring.

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