Digital Media M&A


Adconion Media Group Acquired KTV Digital Media — Adconion, a global online advertising network, has acquired KTV Digital Media (a.k.a. RedLever), a Santa Monica, Calif.-based production studio, content distribution network and operator of video destination sites. No financial terms were disclosed. Adconion earlier this year raised the equivalent of $80 million in Series C funding from Index Ventures and Wellington Partners.

Publicis Acquires Tribal Agency, Buying Into LatAm Digital Marketing — Big Four ad agency Publicis is now buying into Latin American digital advertising, acquiring Sao Paulo-based Tribal to add to its Digitas online ad group. Digitas CEO Laura Lang said Tribal is “fundamental” to expanding in the growing region. Publicis bought Digitas back in 2006 and has grafted on various international digital acquisitions in the UK, India, Singapore, China and its native France, so this will be a foothold across the Atlantic. Tribal, which has 100 staff, counts Philips and Microsoft (NSDQ: MSFT) amongst its clients. Publicis is resisting the urge to rename Tribal “Digitas LatAm”; the agency will retain its name as well as its CEO Pierre Mantovani and creative director Renato Fabri. In Brazil, the ad market grew 25.1 percent in 2007, up from 2006’s 19.4 percent, outstripping the economy, according to ZenithOptimedia, which expects 15.4 percent growth this year while other international markets’ growth slows down.

Local Online Advertiser WebVisible Buys Adapt Technologies — WebVisible, a provider of local online ad tools, has acquired search marketer Adapt Technologies. Terms were not disclosed. The Irvine, Calif.-based WebVisible has raised $17 million in venture funding over the past three years, most recently securing $12 million in a second round from Redpoint Ventures in March. WebVisible markets software to small businesses with the promise of better management of their online ad buys. The company’s management tools operate across a range of platforms, including search engines, which is where Adapt Technologies comes in. Among Adapt Technologies’ services, WebVisible hopes to make greater use of its cost-per-action tracking system.

M2 Global Ltd. has acquired the assets of iKobo — Atlanta-based provider of online electronic payment and remittance services. No financial terms were disclosed. IKobo had previously discontinued operations, after having received over $13 million in VC funding, from firms like Total Technology Ventures, Council Ventures, WS Investments LLC, Silicon Alley Venture Partners, Greenhill Capital Partners Global Bank of Commerce.

Macrovision Sells Off eMeta Division To Atypon Systems — Macrovision, fresh off its $1 sale of TV Guide magazine, has now sold off its information content access and subscription software division eMeta to Atypon Systems, the e-publishing software firm based in Santa Clara, CA. Terms were not disclosed. MVSN bought eMeta in 2006, for about $35 million. This sale is likely nowhere near that amount, considering how MVSN is interested in disposing off non core assets on the cheap. eMeta has been part of MVSN’s discontinued line for better part of this year. Through this acquisition, Atypon has expanded its technical team and added a publishing services consulting team to the company’s existing proposition.

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