Articles of the Day


LinkedIn CEO: Everything’s Rosy Here — The San Francisco Chronicle sits down with LinkedIn CEO Dan Nye to discuss the professional social network’s fortunes in 2008. At last count, LinkedIn was the fourth largest social networking site, behind MySpace, Facebook and Classmates.com. It is also the fourth fastest growing social network, according to the Chronicle report, behind Twitter, Tagged.com and Ning, with membership of 30 million. The private company is expected to rake in $100 million in ad revenue in 2008, up from $10 million at the end of 2006. In June, LinkedIn raised new capital valuing the firm at $1 billion. “What’s most gratifying is seeing the success that people are having on the network,” Nye says in a lengthy interview. “There are just amazing stories about people making money, finding opportunities, getting advice, avoiding disasters from reference checking, reconnecting with important people in their lives, getting introductions, getting access.”

Collective Media Debuts Performance-Based Network — As if direct marketers needed another ad network to choose from, ad network and technology provider Collective Media today is expected to unveil its own performance-based ad network–Directive Network. The company’s CEO, Joe Apprendi, however, is confident that the new Directive Network will stand out among the more than 200 such networks saturating the market today.

Google Debuts Display Ad Builder Features — The upgrades, based on user feedback, aim to provide greater customization and make building display ads easier. The image picker feature lets users choose from previously uploaded images when creating ads. Real-time editing lets users see text and other custom edits without having to click the “update preview” button. 

Microsoft To Rebrand Live Search — Microsoft is once again rebranding its search engine, TechCrunch says, citing a Microsoft source. The software giant plans to rename Windows Live Search sometime early next year, and “Kumo”, a Japanese word meaning “cloud” or “spider” is apparently the frontrunner, according to the blog LiveSide. Microsoft recently purchased the Kumo.com domain name. According to TechCrunch, very few people inside Microsoft are privy to the pending change, and “Kumo” has not been confirmed, although a source claims that a final decision about the new name has been made.  

Job Sites Step Up As Unemployment Hits 14-Year High — Unemployment in the U.S. has hit a 14-year high as companies cut back. That has sent masses of laid-off workers flocking to the Web in search of opportunities — and job sites have been stepping up to meet the challenge. New job sites with names like MarketVendorJobs.com have sprung up to take advantage of growing user interest amid the economic downturn. Established sites, such as CareerBuilder.com, have also started rolling out new features to improve the relevance of job listings for candidates and make their résumés stand out, among other things. And some sites, such as Vault.com, are providing career counseling and other new services.

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