Digital Media M&A


Consumers Union To Buy Gawker’s Consumerist.com — Consumers Union is buying Consumerist.com from Gawker Media, according to the New York Times—meshing the non-profit publisher’s interest in expanding its reach to a younger online crowd with Nick Denton’s latest blog diet. (The Times, the average age of a print Consumer Reports sub is 60 and ConsumerReports.com is 50, while the snarkier Consumerist draws from the 18-49 crowd.) Kevin McKean, VP and editorial director of Consumers Union, told the NYT the blog would be part of a new division, that the current editors would stay on and that the style would stay the same. Two contributors who were laid off by Gawker will rejoin the site in January. No terms disclosed.

One Response to “Digital Media M&A”

  1. justiniano16 Says:

    Thanks for the post..Great job..

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