YouTube Adds Affiliate Links To Its Videos; Amazon and iTunes Downloads — And what took so long? YouTube has added a no-brainer: affiliate download links from Amazon and iTunes for music and other kinds of downloads, from any specific video on its site. For instance, if a user is viewing a video of music artist, then links from Amazon and iTunes will appear on the page for song download (see an example here. Another example is video game download for Spore, by EA). The Google-owned company is touting this as a larger e-commerce platform play, and will add music, movies, TV shows, concert tickets and other products down the line. For now on the music side this has only been enabled for EMI and Universal Music artists…hard to see why others would resist. Also this only works in U.S. as YouTube content partners who are using its content ID system (for managing and anti-piracy) can also enable these links on user-generated content.
Slowdown Shows In H108: Online Ad Spend Gained 15.2 Percent; Q2 Up 12.8 Percent: IAB — After the poring over the series of revisions that have gone into the latest ad forecasts this morning, the Interactive Advertising Bureau’s review of ad spending during the first six months of 2008 is beginning to look like the good old days, at least in comparison: for H108, ad revenues reached $11.5 billion for a 15.2 percent increase over the nearly $10 billion during the same period last year, which represented a gain of 26.6 percent over H106. The numbers suggest that online advertising, while still seeing consistent growth, is seeing its gains continuing to slow. That fact was driven home by online advertising’s Q2 numbers. Although Q2 grew 12.8 percent year-over-year, it showed a slight sequential decline of 0.3 percent from Q1.
Local Search Is Hot, Yellow Pages Still Get Used — About 31% of consumers turn to a search engine first when they’re on the hunt for local products and services, according to new stats from TMP Directional Marketing (TMPDM). That’s up just one percentage point from 2007, but still enough to move search engines ahead of print Yellow or White pages in terms of overall usage. About 30% of consumers turned to printed directories first, down from 33% last year.
BT Crash Takes Adzilla Down With It — Adzilla.com has become the latest casualty in the behavioral targeting meltdown, with the company liquidating assets and shutting down operations, Online Media Daily has learned. Well-placed sources say pressure from congressional scrutiny and telecom operators, as well as the sudden departure of Adzilla CEO Toby Gabriner, left the company with few options besides laying off its workforce and shutting down.