Archive for DriverTV

Articles of the Day

Posted in Digital Media, News with tags , , , , , , , on November 19, 2008 by Dave Liu

Life Photo Archive Goes Live On Google; Advertising To Follow — The never-ending effort to make every possible cent from Life magazine continues with today’s launch of the Life Photo Archive on Google (NSDQ: GOOG) a project nearly two years in the making. The 10 million-plus images—many of them iconic and 97 percent not available to the public before—will show up in searches through Google or directly through, providing consumers with the kind of access that once was unimaginable. But Time Inc. and Google are looking beyond the cool factor to the revenue potential: Time Inc. wants to drive traffic to the upcoming joint venture with Getty Images (NYSE: GYI), while Google hopes to finally crack the problems of making money through image search. Time Inc. execs aren’t commenting on advertising but I’ve confirmed that the deal with Google includes revenue sharing for advertising. No confirmation, though, on when that will kick in.

Ziff Davis To Close PCMag Print; Focus on Online; Still Looking For Options For Gaming Division — Ziff Davis, the tech/gaming media company that recently exited Chapter 11 bankruptcy, is now taking the brave but inevitable step of closing down the print version of PCMag to focus its energy on its growing PCMag online network of sites, led by flagship The magazine, which was started in 1982, has a storied history, but its print base eroded over the years as its core brand of journalism—news you can use while shopping for computers—moved online. It cut back from bi-weekly to monthly earlier this year. PCMag, which literally invented the idea of comparative hardware and software reviews, at one time during the 80s averaged about 400 pages an issue, with some issues breaking the 500- and even 600-page marks, according to this Wikipedia history.

Online Video Cannibalizing TV Consumption — A new IBM study reveals that online video is cannibalizing television consumption. The poll of 2,800 people in six countries found that 76% have viewed video online and that 45% do so regularly. About 15% of those who watch online videos say they watch “slightly less” TV than they used to, while 36% say they watch “significantly less” TV as a result of their online video viewing. Indeed, “place-shifting alternatives may be changing consumer couch-potato behavior,” the study claims. IBM polled 2,800 people in six countries for the study. Other findings were that people definitely prefer the ad-supported model to paying for content. Of those who watch online video, a whopping 70% said they prefer the ad-supported approach, though they specify that commercials be viewed either before or after the video clip runs in its entirety. Also, nearly 60% of respondents said they were willing to provide advertisers with personal information in exchange for something of value, like discounts on products, frequent flier points, or free music videos.

DriverTV Launches Ad Network — With the help of minority-stakeholder NBC, auto-focused Web site and VOD channel DriverTV has launched a new content and ad network. The network, which features the DriverTV’s proprietary “Virtual Showroom Experience” videos, lets publishers and advertisers pair targeted overlay and display ads with its targeted content. The network, which features the DriverTV’s proprietary “Virtual Showroom Experience” videos, allows publishers and advertisers to pair targeted overlay and display ads with its targeted content.

Ex-News Corp exec: Downturn will be ‘very, very ugly’ — The outgoing chairman of News Corp’s European business, Marty Pompadur, has warned that the economic downturn will have a “very, very ugly” effect on the media – and could force some companies to put themselves up for sale. Pompadur, who resigned from the News Corp board last week after more than 10 years as one of Rupert Murdoch’s closest lieutenants, told the European Media Leaders Summit in London that the impending recession would be “pretty deep and pretty long”. “As I look at what’s going on globally, in the United States, Europe and the Middle East, it’s very, very ugly,” he said yesterday.