Huffington Post Acquires Comedy News Site 236.com From IAC — Huffington Post is wasting little time in putting last month’s $25 million funding to work: as expected, the company says it’s buying comedy news site 236.com. The comedy site was created in Nov. 2007 as part of a joint venture between Huffington Post and IAC (NSDQ: IACI). Now, after a year as a standalone, 236.com will be integrated into Huffington Post as a vertical channel. The purchase represents Huffington Post’s recognition that it needs to expand its offerings beyond straight commentary, now that the presidential campaign is over and traffic and advertising are expected to fall off. 236.com claims roughly 2 million unique users a month, which is a drop compared to HuffPo’s 16 million monthly uniques.
TheKnot Expands Social Net Offerings To New Moms, Acquires Breastfeeding.com — Wedding planning and content site The Knot has acquired a community site aimed at new mothers called Breastfeeding.com. Terms weren’t disclosed. The addition of Breastfeeding.com to The Knot follows a few other acquisitions of the past year that are designed to expand the company’s purview beyond nuptials and into what often comes after. In particular, The Knot has been focusing on pregnancy sites, such as the purchase of TheBump.com for $1.4 million last February, as well as parents community TheNestBaby.com and general parenting site Lilaguide.com, which were added in 2007.
Online Marketing Firm Theorem Acquires Interactive Designer Webpencil — In the latest in a series of deals in the online-marketing space over the past two days, Theorem has acquired Webpencil, an interactive ad design firm, for an undisclosed sum. N.J.-based Theorem offers campaign management and analytics services for search, display and email ads, and the addition of Webpencil gives the firm a creative arm with rich-media experience. Las Vegas-based Webpencil’s client roster has included the Obama campaign and CareerBuilder, and founders David and Cheryl Rosowsky will remain with the company in their current roles. The other recent activity in online marketing includes new funding for Goodmail, Yodle, Go Internet Media and avVenta.
Donnerwood Media Merges Meez Brand With Pulse Entertainment; Gets New Funding, CEO — Several big changes at avatar-based social-networking service Meez … The company is merging with Pulse Entertainment, a mobile entertainment platform also built around avatars. Meez’ service is primarily Web- and IM-based, with brand sponsorship of virtual goods like clothing and accessories for the avatars, while carriers like AT&T and Verizon Wireless offer subscribers Pulse’s animated messages. Both companies are based in San Francisco, and the new joined entity will use the name Meez.