Archive for Yellow Pages

Articles of the Day

Posted in Digital Media, News with tags , , , , , , , on October 26, 2008 by Dave Liu

YouTube Adds Affiliate Links To Its Videos; Amazon and iTunes Downloads — And what took so long? YouTube has added a no-brainer: affiliate download links from Amazon and iTunes for music and other kinds of downloads, from any specific video on its site. For instance, if a user is viewing a video of music artist, then links from Amazon and iTunes will appear on the page for song download (see an example here. Another example is video game download for Spore, by EA). The Google-owned company is touting this as a larger e-commerce platform play, and will add music, movies, TV shows, concert tickets and other products down the line. For now on the music side this has only been enabled for EMI and Universal Music artists…hard to see why others would resist. Also this only works in U.S. as YouTube content partners who are using its content ID system (for managing and anti-piracy) can also enable these links on user-generated content.

Slowdown Shows In H108: Online Ad Spend Gained 15.2 Percent; Q2 Up 12.8 Percent: IAB — After the poring over the series of revisions that have gone into the latest ad forecasts this morning, the Interactive Advertising Bureau’s review of ad spending during the first six months of 2008 is beginning to look like the good old days, at least in comparison: for H108, ad revenues reached $11.5 billion for a 15.2 percent increase over the nearly $10 billion during the same period last year, which represented a gain of 26.6 percent over H106. The numbers suggest that online advertising, while still seeing consistent growth, is seeing its gains continuing to slow. That fact was driven home by online advertising’s Q2 numbers. Although Q2 grew 12.8 percent year-over-year, it showed a slight sequential decline of 0.3 percent from Q1.

Local Search Is Hot, Yellow Pages Still Get Used — About 31% of consumers turn to a search engine first when they’re on the hunt for local products and services, according to new stats from TMP Directional Marketing (TMPDM). That’s up just one percentage point from 2007, but still enough to move search engines ahead of print Yellow or White pages in terms of overall usage. About 30% of consumers turned to printed directories first, down from 33% last year.

BT Crash Takes Adzilla Down With It — has become the latest casualty in the behavioral targeting meltdown, with the company liquidating assets and shutting down operations, Online Media Daily has learned. Well-placed sources say pressure from congressional scrutiny and telecom operators, as well as the sudden departure of Adzilla CEO Toby Gabriner, left the company with few options besides laying off its workforce and shutting down.

Digital Media M&A

Posted in Deals, Digital Media, News with tags , , , , , , , , , , , , , , , , on August 1, 2008 by Dave Liu

Monomoy Capital Partners has acquired the Missy Group — Monomoy Capital Partners has acquired the Missy Group from the Redcats Group Inc., a unit of French holding company PPR SA. No financial terms were disclosed. Missy Group will be renamed Women’s Apparel Group LLC, and is a catalog and online retailer of “value-priced” clothing and accessories under the Chadwick’s, metrostyle and Closeout Catalog Outlet brands.

Monster Acquires Job Search Site Trovix For $72.5 Million; Military Site — Monster, the incumbent job site, has announced a couple of deals this afternoon, as it looks to fight off upstart competitors, like LinkedIn, Craigslist, and TheLadders… first it has acquired Mountain View-based Trovix, a site that applies semantic search technology to job search. The acquisition price was $72.5 million in cash. Monster says it will integrate its technology, which can help scan resumes and job openings for better matching. Trovix was founded in 2002, and was backed by 3i, Granite Ventures and US Venture Partners. The company has announced over $18 million in funding over two rounds.

YouTube Buys Video Tools Firm Omnisio — YouTube, part of Google, has done a rare acquisition: it has bought online video tools firm Omnisio, for an undisclosed sum. The small Atherton, CA-based startup has mashups, video annotation, video presentations and other tools to allow video sharing users to better express themselves…the thought is that these will be integrated within YouTube as well. For these mashups, the service could ingest video in from YouTube, Google Video and, though it may be that it discontinues Blip if it is integrated into YouTube. TC says the deal is all cash and is in the $15 million range.

WPP Group Acquires Majority Stake In Actis — WPP announces that its wholly-owned operating company, Wunderman, the New York-based global relationship marketing network, has acquired a majority stake in Alite Ltd, trading as Actis, one of Russia’s leading digital agencies. Founded in 1997, Moscow-based Actis employs more than 120 people. Offering full-spectrum digital services, Actis provides strategy, design, development and content management for clients in Russia and the Commonwealth of Independent States (CIS). The agency has completed more than 700 commercial internet projects for clients including Canon, Microsoft, MTV and VimpelCom. Actis’ unaudited revenues for the year ended 31 December 2007 were RUB 124m (EUR 3.4m), with gross assets at the same date of RUB 51m (EUR 1.4m). This investment continues WPP’s strategy of developing its networks in fast growing markets and sectors and strengthening its capabilities in digital media.

Yellow Pages To Buy Volt Directory Services — Yellow Pages Group said Wednesday, July 30, that it has agreed to buy the directory systems, services and North American publishing operations of Volt Information Sciences Inc. for about $178 million in cash. New York-based Volt, a staffing company, said the deal includes its directory systems and services assets, which provides telephone directory database management. Also included is DataNational, a publisher of community directories under the Community Phonebook brand.

AOL Buys Online Profile Manager SocialThing — AOL has bought Socialthing, a company the offers to help manage users online identities, according to Techcrunch. The Boulder, CO.-based company raised $300K of a planned $500K back in October and has been in beta since last year as well. Terms of the deal weren’t revealed. In March, AOL expanded its web mail service to include tighter integration with its AIM messaging tools. The purchase of Socalthing is likely tied to efforts to make services like AIM more portable.